Countryside Group, a growing Nigerian business group with interests across travel and tourism, digital financial services, transportation and other emerging sectors, has announced the appointment of renowned Nigerian actress, singer and entertainment personality Angela Okorie as a Brand Ambassador. The one-year partnership forms part of Countryside Group’s broader strategy to strengthen public awareness of its businesses, expand its reach across Nigeria and connect its products and services with an even wider consumer audience. The appointment is not only a reflection of the Group’s continued expansion, but also represents another phase in its efforts to build strong and recognizable brands capable of competing within Nigeria’s rapidly developing business environment. With established operations and a growing portfolio of businesses, Countryside Group continues to invest in technology, customer experience, strategic partnerships and brand development as it works towards its long-term vision of building businesses with national and international relevance. Through the new partnership, Angela Okorie will support the Group’s promotional and public engagement efforts, participating in advertising campaigns, brand activations, media activities and other initiatives designed to increase awareness and strengthen customer engagement across the Group’s businesses. Her established presence within Nigeria’s entertainment and lifestyle industry provides an additional platform through which Countryside Group can communicate its brands, products and services to a broader audience. BUILDING STRONGER BRANDS ACROSS MULTIPLE SECTORS Countryside Group has continued to develop a diversified portfolio of businesses designed to serve the evolving needs of consumers and businesses in Nigeria. From travel and transportation to digital financial services, the Group is building an ecosystem of businesses focused on convenience, accessibility, technology and improved customer experience. The appointment of Angela Okorie forms part of this broader brand-development strategy, with the Group seeking to increase visibility while maintaining the identity, values and direction that have shaped its businesses. COUNTRYSIDE TRAVEL & TOUR: SIMPLIFYING TRAVEL One of the businesses within the Countryside Group portfolio is Countryside Travel & Tour, a travel service company providing convenient travel solutions, with ticketing as one of its core services. Through its online platform, customers can access travel ticketing services and make arrangements for their journeys from the comfort of their homes, offices or wherever they may be. As travel continues to become increasingly digital, Countryside Travel & Tour is focused on providing convenient solutions that make the process of arranging journeys simpler and more accessible. Angela Okorie’s role will further support the company’s efforts to create awareness around its services and introduce its travel solutions to a wider audience. BLOWPAY: EXPANDING ACCESS TO DIGITAL FINANCIAL SERVICES Another key business within the Group is BlowPay, a digital financial services platform focused on providing convenient solutions for everyday transactions. BlowPay is designed to connect users with a growing range of digital services, giving customers convenient access to essential financial and lifestyle transactions through technology. The platform forms part of Countryside Group’s wider investment in digital solutions and its commitment to developing businesses that respond to the changing way consumers interact with financial and payment services. Through the ambassadorial partnership, Angela Okorie will support BlowPay’s efforts to increase public awareness of the platform and communicate its services to a broader digital audience. CTC TAXI: REDEFINING THE EVERYDAY RIDE The Group’s transportation business, CTC Taxi, is also undergoing significant development as it continues to strengthen its position within Nigeria’s urban mobility sector. CTC Taxi is being built around four key priorities: safety, comfort, reliability and customer confidence. The company is developing a growing fleet of brand-new vehicles equipped with efficient air-conditioning systems, ensuring that passengers can enjoy a clean and comfortable experience throughout their journeys. Safety remains a major focus of the CTC Taxi operation. The company is deploying vehicles equipped with high-quality cameras and other security-focused technologies designed to promote greater accountability and provide passengers with additional confidence when using the service. Beyond the vehicles themselves, CTC Taxi is also focused on improving its technology, driver operations, customer service and overall transportation experience. The objective is to provide more than simply a means of getting from one destination to another. CTC Taxi is working towards creating a dependable mobility service where passengers can book with confidence and expect a consistent standard of service. As the Nigerian transportation industry continues to evolve, CTC Taxi is positioning itself for the future by investing in its vehicles, technology, people and operational standards. The partnership with Angela Okorie will support the brand’s efforts to communicate this vision to a wider audience and increase awareness of the CTC Taxi experience. ANGELA OKORIE JOINS COUNTRYSIDE GROUP’S GROWING VISION The appointment of Angela Okorie comes at a time when Countryside Group is expanding its business interests and strengthening its presence across several sectors. Rather than representing the beginning of the Group’s journey, the ambassadorial partnership forms part of Countryside Group’s ongoing efforts to build visibility around businesses that are already being developed with long-term growth in mind. Angela Okorie’s role will therefore be to complement the Group’s existing brand-development efforts by using her public profile, communication reach and entertainment industry experience to help take the Group’s message to more Nigerians. The partnership also reflects the Group’s approach to strategic marketing, bringing together established businesses and influential personalities to create stronger connections with consumers. COUNTRYSIDE GROUP CHAIRMAN AND CEO WELCOMES AMBASSADOR The official reception for Angela Okorie took place at the Countryside Group headquarters in Lagos, where she was received by the Chairman and CEO of Countryside Group, High Chief Dr. Ndubisi George, popularly known as Dr. Blow Money, alongside members of management and staff of the Group. The reception formally marked the commencement of the one-year ambassadorial partnership. Speaking on the partnership, the Group expressed confidence that Angela Okorie’s experience and reach within Nigeria’s entertainment and lifestyle space will complement its ongoing brand-development and customer-engagement efforts. The Group emphasised that the partnership forms part of a wider strategy to strengthen the visibility of its businesses while continuing to build brands capable of serving customers across Nigeria and beyond. For Angela Okorie, the partnership provides an
CountrySide Travels & Tours Announces Expansion into Sierra Leone’s Tourism and Travel Market
The West African travel industry continues to grow as more people explore business, leisure, and cultural opportunities across the region. In response to this growth, CountrySide Travels & Tours, a subsidiary of the Countryside Group, is preparing to launch operations in Sierra Leone. This expansion represents a strategic step toward strengthening the company’s presence in the regional tourism ecosystem while providing travelers with professional, reliable, and personalized travel services. Bringing Professional Travel Services to Sierra Leone CountrySide Travels & Tours was established to simplify travel planning while delivering memorable experiences for individuals, families, and corporate clients. By entering the Sierra Leonean market, the company will provide a broad range of travel services designed to support both local travelers and international visitors. From carefully curated tour experiences to comprehensive travel support services, CountrySide Travels & Tours aims to make travel more accessible and enjoyable. Comprehensive Travel Solutions CountrySide Travels & Tours plans to offer a wide variety of services tailored to the needs of modern travelers. These services will include: Tour Packages The company will organize local and international tour packages that highlight cultural heritage, natural attractions, and unique travel experiences. Corporate Travel Services Businesses will have access to professional travel planning services that simplify business trips, conferences, and corporate travel logistics. Holiday and Vacation Planning Families and individuals will benefit from personalized vacation packages designed around their preferences, travel goals, and budgets. Travel Advisory and Consultation Travel planning can often be complex. CountrySide Travels & Tours will provide expert guidance to help travelers make informed decisions. Group Travel Coordination The company will also coordinate travel arrangements for schools, organizations, religious groups, and tour groups. Promoting Sierra Leone’s Tourism Potential Sierra Leone is home to a remarkable range of tourism attractions, including beautiful beaches, vibrant cultural traditions, historical landmarks, and diverse ecosystems. Through its operations, CountrySide Travels & Tours aims to contribute to the promotion of Sierra Leone as a compelling destination for both regional and international tourism. By designing well-structured travel experiences, the company hopes to highlight the country’s rich cultural heritage and natural beauty while supporting the growth of the local tourism sector. Creating Opportunities within the Tourism Industry The launch of CountrySide Travels & Tours in Sierra Leone will also create collaboration opportunities with: Through these partnerships, the company aims to strengthen the travel ecosystem while ensuring travelers receive authentic and well-organized experiences. Strengthening Regional Travel Connections Countryside Group’s expansion strategy focuses on building services that improve mobility, connectivity, and access across West Africa. The introduction of CountrySide Travels & Tours in Sierra Leone aligns with this vision by making it easier for people to travel across borders, explore new destinations, and participate in cultural and business exchanges. Looking Forward As preparations continue, more information about services, travel packages, and partnerships will be released in the coming months. The company is excited to welcome travelers, tourism partners, and local communities into this new chapter of growth. CountrySide Travels & Tours looks forward to playing a meaningful role in shaping the future of travel and tourism in Sierra Leone. Visit www.countrysidetravels.ng to experience seamless flight booking at it’s peak.
CTC Taxi Expands to Sierra Leone: A New Era of Safe, Reliable, and Smart Transportation
The transportation landscape in Sierra Leone is about to experience a significant transformation. CTC Taxi, a fast-growing mobility service under the Countryside Group, is preparing to launch operations in Sierra Leone, bringing a modern, technology-driven taxi service designed to improve how people move within cities and across communities. This expansion represents a major milestone in the company’s mission to build efficient mobility solutions across West Africa. Introducing a Smarter Way to Move CTC Taxi has been built around one simple idea: transportation should be safe, reliable, accessible, and technology-driven. By entering the Sierra Leonean market, CTC Taxi aims to provide residents, visitors, and businesses with a dependable alternative to traditional transportation systems. The service will combine professional drivers, digital booking systems, transparent pricing, and customer-focused service standards, ensuring passengers can move with confidence and convenience. Whether commuting to work, attending business meetings, traveling to the airport, or simply navigating daily life, CTC Taxi is designed to make every journey easier and more comfortable. What Sierra Leone Can Expect The arrival of CTC Taxi introduces a range of transportation innovations that are designed to improve the everyday travel experience. Key service features will include: Reliable Ride Booking Passengers will be able to request rides easily through modern booking systems that prioritize speed, reliability, and simplicity. Professional and Verified Drivers Every CTC Taxi driver will go through a structured screening and onboarding process to ensure safety, professionalism, and service quality. Transparent Pricing One of the biggest challenges in informal transport systems is price uncertainty. CTC Taxi aims to solve this by providing clear and fair pricing structures, allowing passengers to know the cost of their trip in advance. Comfortable and Well-Maintained Vehicles Vehicles operating under the CTC Taxi network will be maintained to high standards, ensuring passengers enjoy comfortable and safe rides. Customer Support and Accountability A dedicated support structure will allow passengers to provide feedback, report issues, and receive assistance when necessary. Supporting Economic Growth and Job Creation Beyond transportation, the launch of CTC Taxi will also contribute to local economic development in Sierra Leone. The company plans to create opportunities for: By building a structured and technology-enabled mobility network, CTC Taxi intends to support both employment and entrepreneurship opportunities within the country. A Strategic West African Expansion The expansion into Sierra Leone reflects Countryside Group’s broader strategy of building regional solutions that address everyday challenges in transportation, finance, and travel. Sierra Leone’s growing urban population, increasing economic activity, and demand for reliable mobility services make it an ideal location for the next phase of CTC Taxi’s growth. Looking Ahead The upcoming launch of CTC Taxi marks the beginning of a new chapter in Sierra Leone’s mobility ecosystem. By combining technology, service excellence, and operational reliability, the company aims to redefine how people experience everyday transportation. More details about the official launch, service coverage areas, and booking options will be announced soon. For updates and announcements, visitors are encouraged to follow Countryside Group and its subsidiaries through their official communication channels. Visit www.ctctaxi.com to start a ride experience.